VIC Very Important Choice
// An Alternative to Fast Fashion


What if 3% of your wardrobe could be renewed every month?

For little money + creating positive impact.


Thank you all to our enthusiast & supporting Early Adopters!

Next order round will open on June 28


Our Brands

Do you want to become an Early Adopter?

Early Adopters get special benefits. Join the first Smart Conscious Community in Italy! 

The price for 1 month membership is €49.  

What you get:

• One month rental of 3 fashionable, ethical & sustainable items;

• Free shipping / drop off;

• Eco laundry + Eco disinfection at every cycle of use;

• Exclusive monthly Bonus on a sustainable lifestyle partner service; 

• Invitations to social dinners & events;

• Exclusive discounts on purchase from selected sustainable brands; 

• Our love & care- 

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